Brian Stelter of the New York Times writes for Sunday’s paper about the meteoric rise of Erin Burnett as a star at business news network CNBC.
“Because of the seismic changes roiling the media business and the huge number of choices that business news devotees now have when searching for information, anchors are no longer only news readers. Their bosses and handlers emphasize their personalities as much as their acumen in an effort to carve out niche followings.
“Aware that producers sometimes push young anchors too hard, too fast — leading to notable flameouts like those of Deborah Norville, who became a ‘Today’ co-anchor in 1990, and Ashleigh Banfield, who joined MSNBC in 2000 — CNBC says it has been careful not to give Ms. Burnett more than she could handle at each juncture.”
Read more here.Â
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I used to be quite impressed with Ms. Burnett, but of late she has seemed poorly prepared, a bit harried and ill focused in her interviews. I'm not sure if this is due to instructions from the CNBC producers or distractions from her co host Mark Haines or both. I brathe a quick sigh of relief once Becky Quick comes on air. She seems so much more in control and professional (though neither shone, in my opinion, in their overseas reporting stints).
this girl is horrible and i am amazed that cnbc doesnt see it, maybe they do and dont know what to do, but at the same time, the public's perception of media personalities has gone down drastically recently.