Categories: OLD Media Moves

British version of Bloomberg Business to launch in March

Arif Durrani of MediaWeek interviewed Adam Freeman, Bloomberg Media’s first managing director for Europe, the Middle East and Africa, about the launch of Bloomberg Business in England in March.

Durrani writes, “After six months of planning, Freeman, who became Bloomberg Media’s first managing director for Europe, the Middle East and Africa in May last year, is about to launch his first ‘game-changing’ initiative.

“‘BloombergBusiness.com launched in the US this week, and we will launch a local-version BloombergBusiness.co.uk in March,’ he says. ‘We’ve never done anything like it before.’

“Nate Lanxon, a former editor of Wired.co.uk, has been hired to spearhead the editorial operation, which will have a broader business remit to provide content and context beyond the group’s financial heartland to include verticals such as technology, science and even media.

“It promises to make Bloomberg more of a direct competitor to the established business publishers – the Financial Times, The Wall Street Journal – as well as burgeoning start-ups such as Business Insider and Mashable.”

Read more here.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.