Categories: OLD Media Moves

Brennan is star attraction for Bloomberg TV

Marketwatch.com media columnist Jon Friedman writes Friday about Bloomberg Television anchor Margaret Brennan, whom he believes is its biggest force in its bid to compete with CNBC and Fox Business Network.

Friedman writes, “BTV is now in 250 million homes worldwide. It has been investing in new studios, staffers and on-air journalists, including at least 10 reporters and anchors. It’s also expanding its programming lineup beyond financial news with the additions of ‘Charlie Rose,’ ‘Bloomberg Game Changers’ and an upcoming technology-oriented program from San Francisco.

“In the wake of the Egyptian uprising, Brennan believes that BTV could find itself in a sweet spot in TV news because of its expertise in covering financial stories and employing thousands of journalists around the world. ‘It’s a business network [and] finance is the only truly globalized industry. Now the rest of business is following.’

“Brennan takes pride in the way that Bloomberg ‘owned’ the sovereign-debt crisis story and how BTV was positioned to cover the Egyptian rebellion as well.”