Richard Tedesco and Keith Kelly of the New York Post report Monday that Brandweek and MediaWeek may be merged into one publication, or they may be folded into Adweek.
Tedesco and Kelly write, “In the latest internal shuffle at Nielsen Business Media, the ad trades earlier this year were taken away from Senior Vice President Sabrina Crow and given to Jerry Byrne, the senior vice president who was already running Billboard, the Hollywood Reporter and Backstage.
“Crow is now SVP of Brand Media & Corporate Development & Planning with oversight of less-glamorous titles including National Jeweler and Business Travel News.
“Regarding buzz of a print roll-up, Byrne does not exactly spike the rumors: ‘We are looking at many models that will be the next steps for these brands, across all platforms. Our goal [is] to serve our markets smarter and better.’
“One source said the combo is expected to be announced imminently.”
Read more here.
