Borchardt now financial reporter for Women’s Wear Daily

Former TheStreet.com senior producer and markets analyst Debra Borchardt is now a financial reporter for Women’s Wear Daily.

She left The Street a year ago to do research for Stansberry & Associates, but Borchardt has been blogging recently for Forbes.com about the cannabis industry. She worked at The Street for eight years after getting her master’s in journalism from New York University.

“I really enjoyed covering cannabis for Forbes as a contributor and appreciated the opportunity to work for such a great name,” said Borchardt in an email to Talking Biz News. “However, I really wanted a permanent place to call home. I am very excited to join the WWD family where I’ll covering public retail and fashion companies. Instead of reporting on what’s in and out in fashion, I’ll dig into the numbers and tell readers what’s in and out on the top and bottom lines.”

Before entering business journalism, Borchardt spent 15 years at Bear Stearns. Borchardt’s work experience covered such diverse areas as equities, fixed income and mutual funds with her last position in the clearing side of the business vetting money managers.

During her Wall Street years, she also worked as an actress appearing regularly in the soap opera “As The World Turns” and working as an extra on “Saturday Night Live.”

As senior producer, Borchardt was responsible for the quality and content of the videos at TheStreet, which produces 500 video reports a month. She was a frequent guest on “The Today Show,” CNBC, “Nightly Business Report” and “ABC News Now.”