BNN Bloomberg, a collaboration between Bell Media and Bloomberg Media, will launch in Canada on April 30.
The collaboration includes television, radio and a website.
An afternoon program, “Bloomberg Markets,” will be cohosted by Amanda Lang in Toronto and Shery Ahn in New York. In addition, BNN Bloomberg Radio will launch in Vancouver and be heard across the country on iHeartRadio, featuring a live audio stream of the BNN Bloomberg television channel.
A rebranded, revamped BNNBloomberg.ca and BNN Bloomberg app will also launch.
“BNN Bloomberg represents a forward-thinking leap for business news in Canada,” said Randy Lennox, president of Bell Media, in a statement. “The launch of this exciting new brand is the latest testament to Bell Media’s commitment to investing in innovative, multi-platform content on a worldwide scale.”
BNN Bloomberg will be available for a special free preview until June 28 through television service providers across Canada.
The live stream of the channel will be available to TV subscribers for the first time on BNN Bloomberg digital platforms, including BNNBloomberg.ca and the BNN Bloomberg mobile app.
“Bloomberg continues to expand our global footprint through collaborative partnerships such as ours with Bell Media to ensure global business leaders and influential consumers stay better informed,” said Justin B. Smith, CEO of Bloomberg Media Group.