BNET names new editors, columnists

BNET, the business Web site of CBS Interactive, announced Thursday it has expanded its editorial staff.

BNET editor-in-chief Eric Schurenberg named Paul Sloan, formerly senior writer at Fortune, as executive editor of the site, and Christine Lee, formerly the content manager of Yahoo Small Business, as managing editor.

The new columnists and bloggers include well-known business journalists and practitioners from highly-respected publications such as The New York Times, Fortune, Business Week and Fast Company. They will join the site’s existing editorial team of business news commentators and management writers.

The new BNET columnists and bloggers include:

Brent Schlender, former Silicon Valley bureau chief for Fortune magazine, who has written extensively about the high-tech industries for Fortune magazine and The Wall Street Journal. His BNET column, called Perspective, puts new developments into context. Brent is also the co-founder of Techonomy 2010, a new business conference to be held in August at Lake Tahoe.

Melanie Warner, former senior writer at Fortune and The New York Times, will provide analysis on the food industry.

Kerry Sulkowicz, M.D, a psychiatrist and founder of the Boswell Group LLC, a consulting firm focusing on the psychology of business, and a former columnist for Business Week and Fast Company. He will write about managing issues at large companies.

Penelope Trunk, a former columnist for Yahoo! and The Boston Globe and the founder of the professional networking site, Brazen Careerist, will provide career advice.

Mark Jaffe, president of Wyatt and Jaffe, a top recruiting firm, will write about how to hire and retain top workers.

Chris Dannon, most recently a writer for Fast Company, will cover tech and innovation.

As executive editor, Sloan will oversee BNET’s editorial staff and make day-to-day editorial decisions for the site. Sloan has held various senior editorial roles at Fortune magazine, U.S. News & World Report and CNN.  Lee will be responsible for the site’s operations.

“At a time when most of our competition is laying people off, we’re expanding in order to bring our readers the breaking news and analysis they need to stay informed and intelligent on their industries,” said Schurenberg in a statement.

“Paul and Christine bring a vast amount of business and online savvy to BNET’s leadership, and I’m delighted to have them on board. The addition of the new columnists and bloggers gives BNET users access to some of the best minds and most graceful writers in the business.”