OLD Media Moves

Bloomnberg’s Quicktake hits 7.4 million monthly viewers.

Bloomberg Quicktake’s 24-hour live stream channel reached 7.4 million average monthly viewers during its first three full months.

Quicktake launched as a channel in November 2020 after originally starting as a short form video platform developed to appeal to a mobile Twitter audience.

The network also had 56 million average monthly viewers of its on demand videos across social platforms over the same time period.

The channel is now available on additional streaming services and platforms, including The Roku Channel, Rakuten, Tubi, Haystack News, Local Now, STIRR by Sinclair Broadcast Group, News Player Plus and DistroTV.

Viewers can also access the network on Bloomberg.com, YouTube, and Samsung TV Plus, as well as on the Bloomberg Media app on Apple TV, Roku, Android TV, Samsung Smart TV and Amazon Fire TV.

The network has live shows and breaking news throughout the day, along with documentary-style series. The longer-form series includes shows such as “Moonshots,” which explores major breakthroughs in science from cell mapping to seafloor imaging, and “Storylines,” a deep dive on the week’s biggest business story and Businessweek’s feature journalism.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.

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