OLD Media Moves

Bloomberg’s Winkler introduces Bloomberg Pursuits

February 16, 2012

Posted by Chris Roush

Bloomberg News editor in chief Matt Winkler sent out the following message to the staff about its new luxury magazine, Bloomberg Pursuits:

Today we are excited to add an exclusive new magazine to our media properties: Bloomberg Pursuits. Delivered along with Bloomberg Markets to its 375,000 subscribers, Bloomberg Pursuits is the first global luxury lifestyle magazine. Stories, which often feature readers themselves as they pursue their passions and seek unique experiences, are written and edited by the award-winning staff of Bloomberg Markets and draw on contributions from Bloomberg News. This is a lifestyle magazine that is uniquely Bloomberg in quality and perspective.

For our readers, Bloomberg Pursuits complements Markets magazine with content that addresses their personal lives, hobbies, and interests. For advertisers – nearly half of whom are new to Bloomberg – we are providing access to an exceptionally affluent and influential group of people who pursue their avocations with the same zeal as their work:  with preparation, depth, insight and intelligence.  They like to be first, from unique experiences to technology and luxury goods.  Bloomberg Pursuits will be published twice in 2012 (spring and fall) and four issues are planned for 2013.

Copies of Bloomberg Pursuits are available in our offices and at {NXTW LPUR<GO>}. In addition, editor Ron Henkoff and publisher Mike Dukmejian provide a behind-the-scenes look at the magazine at {VOD 86473498 <GO>}.

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