Bloomberg’s TicToc, the 24/7 news network on Twitter, is launching an owned and operated digital video platform, reports Sarah Fischer of Axios.
Fischer writes, “Details: The new site, at www.TicToc.video, will be designed to function almost like a Spotify for news video. It’s mobile-first and includes a feed-like interface that feels like a mobile app.
- The videos, less than one minute each, can be experienced with or without sound and will use a variety of formats (like data, text and images) to tell news stories in a way that’s compelling and efficient for a mobile news consumer who wants to be able to quickly scan videos for relevant information.
- It’s hoping that the next generation of news consumers that are drawn to its pithy format will discover its original content beyond their social feed directly on TicToc’s site, now that it’s developed some brand recognition.
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