Bloomberg's Pearlstine speaks

Norman Pearlstine, the chief content officer at Bloomberg, spoke to the global business journalism program at Tsinghua University in China and argued that the changes occurring in the industry will lead to a golden era of journalism.

Alfred Charles Co, a student in the program, writes, “Providing specialized information in greater depth to selected audiences is one way that media companies can compete effectively, he said.

“Bloomberg has $6 billion in revenue annually, charging clients to use its terminal, which provides not only news but also data, analytical information and charts that investors and financial specialists find invaluable.

“Another bright spot will be magazines that deliver specialized content to targeted audiences, said Pearlstine, who was named chairman of BusinessWeek in October when Bloomberg announced it would take over the magazine.

“Asked by the students about future job opportunities, he was upbeat, especially in the more specialized media.”

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