Bloomberg’s note to staff about new site launch

Michael Bloomberg

Company founder Michael Bloomberg sent the following message to the staff with the launch of its new news website:

The Bloomberg digital experience has been transformed with the launch of an exciting new web site called Bloomberg Business. If you visit Bloomberg.com, you will see a completely re-imagined home for our global news and media operation.
The news site capitalized on Bloomberg’s unique media strengths. It combines the heart of Bloomberg News — factual, reliable, authoritative, and lightening-fast reporting that covers the world — with the spirit of Bloomberg Businessweek, which has earned a well-deserved reputation for excellence in both design and journalism, offering insightful, imaginative — and at times irreverent — stories and features.
Bloomberg Business unifies our news and media assets, something I’ve been particularly focused on since returning to the company last year. For the first time, our users will easily be able to capitalize on the combined strengths of our global media assets, which are unmatched.
Congratulations to Justin Smith and everyone who worked so hard to create this digital destination, which will allow us to better serve our readers and attract new ones, as well.
Mike

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.