Bloomberg's next new product: Analyst research

TALKING BIZ NEWS EXCLUSIVE

Bloomberg LP, which has rolled out a slew of new products in the past 12 months in a bid to maintain its strong growth, is now setting its sites on an analyst research product.

The new division is being called Bloomberg Industries.

Already, some stories are popping up on the Internet quoting analysts from Bloomberg Industries, which is being run out of Princeton, N.J. This Bloomberg story from earlier this month quoted an analyst who covers the auto industry, but it doesn’t include a disclaimer that the analyst works for the same company that produced the news content, a la how stories from BusinessWeek — when it was owned by McGraw-Hill — used to mention that Standard & Poor’s analysts it quoted were also employees of McGraw-Hill.

Bloomberg Industries is currently advertising for analysts to cover industries such as technology, REITS and insurance. In the ad for the insurance analyst, the operation states that the person who his hired for the position “will also identify relevant industry data, work collaboratively with internal departments to determine the scope, data capture process and quality control of new data, and configure meaningful information for display. The analyst will be expected to publish work under his or her name and contribute to research published by the Senior Analyst.”

On Friday, the company formally announced the launch of Bloomberg View, the new opinion section of Bloomberg News, which will begin publishing editorials, columns and op-ed articles in late May. At the beginning of this year, it launched Bloomberg Government, which is a news service to cover the intersection between business and politics. Last year, it rolled out a newsletter operation called Bloomberg Brief.

Other new products include Bloomberg Law and Bloomberg New Energy Finance.

At least one longtime Bloomberg editorial staffer is leaving the news operation to work for Bloomberg Industries.