Bloomberg Media head of mobile John Waanders spoke Wednesday at Mediabistro.com’s “Think Mobile” conference, and David Cohen of WebNewser was there to report on what he said.
“We’re working very hard to make our mobile applications create synergy between our products. If you can authenticate to our Web site and then authenticate to our mobile application, the same content should be available in both places.
“The real key, I think, in mobile development for new organizations that are getting into this is not to give away the store.
“The bulk of the changes we made (for the iPad) were to take advantage of the larger form factor. We thought about how the user would use the device, in what sort of a context. Longer-form stories are easier to page through. Our charts and visual elements are much easier to view.”
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