Bloomberg’s Lacqua on covering Davos

Francine Lacqua of Bloomberg Television spoke to Rachel McAthy of Journalism.co.uk about covering the World Economic Forum in Switzerland.

Here is an excerpt:

What are the types of stories you expect and most often get out of business related conferences?

If you cover a business related conference it’s important to never lose track of what the big economic story of the week/or month is. If it’s oil prices sky-rocketing, get some reactions on that from newsmakers. If the big story is on possible Euro countries defaulting, then you want comments on that. If you have someone who is respected in their field, such as an economics Nobel Prize winner, then anything they say on world growth, or oil, or whatever the big story is will likely make news.

As a journalist what platforms do you use to report on from conferences, and what will you be using in Davos?

At Bloomberg we really believe in multimedia. So I have a morning show, then I might do some radio with some of the other anchors, and I always try and tweet about our biggest interviews. You can follow me at @flacqua. For Davos, Bloomberg.com has a special site dedicated to breaking news and coverage of the event.

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