Alex Weprin of TV Newser reports that CNBC has hired Kevin Krim, who previously oversaw Bloomberg’s digital operations, as its general manager of digital.
CNBC president Mark Hoffman, in a memo posted by Weprin, states:
Our digital businesses have matured to a point where we need a Digital General Manager to develop and execute a cohesive digital strategy that will take CNBC to the next level. I am pleased to announce that effective today, veteran digital media executive Kevin Krim will become CNBC’s new Digital General Manager reporting to me. Kevin joins CNBC from Bloomberg where he was the global head of Bloomberg Digital. He was responsible for Bloomberg.com and BusinessWeek.com, as well as the integration of the company’s television, radio, news and data content into new digital products and services. Kevin’s depth of digital expertise coupled with his knowledge and passion for financial markets makes him uniquely qualified to lead CNBC Digital.
Putting in place a Digital General Manager requires realignment of our existing Digital organization. Effective today, CNBC.com, under the direction of Meredith Stark, and Digital Products (CNBC PRO, Mobile and iTV teams) will report directly to Kevin. Lou Tosto, SVP, CNBC Digital Sales, will be a dotted-line report to Kevin and work very closely with him on Digital’s revenue strategy. In the coming weeks, we will finalize how key digital functions will align with the new Digital structure.
Scott Drake will continue to lead CNBC’s Technology organization reporting to me. Technological development and innovation is pivotal to CNBC’s competitiveness across our TV, Digital and International businesses. Scott and his team will partner across CNBC to drive the technology strategy that powers CNBC’s products and services.
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