Bloomberg’s four-screen strategy

Malcolm Fried, head of Bloomberg TV in Europe, the Middle East and Africa, writes about how video is transforming traditional media and how Bloomberg’s four-screen strategy is moving the company ahead in the Sunday Telegraph.

Fried writes, “At Bloomberg, we have what we call a “four-screen strategy” – linear television, the internet (which is the desktop computer or the laptop), the mobile device that you carry around with you, and the tablet. We recognise the need for people to be able to access critical business news and information at all times from everywhere in addition to being able to watch videos on their own time.

“So we adopted a digital first mentality – meaning we don’t just re-purpose television on other platforms. Instead, we launched a digital video desk in order to move video production to web and mobile platforms.

“As a platform, mobile’s unique attributes make it transformative. We are already seeing legacy desktop tools becoming mobile applications. For example, former Facebook CTO Bret Taylor recently launched Quip, a word processor that allows for collaborative document editing across mobile and desktop devices.

“We are taking full advantage of our capabilities and strengths in news, data, video and analytics to capitalise on the opportunity. In fact, according to comScore Video Metrix, Bloomberg.com is the leader in worldwide video streams for the past eight months.”

Read more here.