“Bloomberg West” show doubling its time

The “Bloomberg West” show on Bloomberg Television is expanding to two hours daily, reports Quentin Hardy of the New York Times.

Hardy writes, “Along with the existing afternoon program, Bloomberg West will present another hour of tech news at 10 a.m. Pacific time.

“‘We see a real opportunity,’ said Andrew Morse, head of Bloomberg Television in the United States.

“‘The television world is flooded with mediocre content — this extra hour is more of a place for big names in the Valley to come on and talk, and to dig deeper into what the news means,’ he said, speaking of Silicon Valley.

“Officials from Bloomberg would not provide specifics about the profitability of the show, which is mostly filmed at its news offices in San Francisco.  For several months, Bloomberg has been the leading source of online business videos, considered valuable content.

“Bloomberg has also been seeking ways to make video news that works across a number of outlets, including television, tablets and smartphones. It will need more production people, and will concentrate on creating an editorial process that can efficiently produce content from the same interviews and stories for different outlets.”

Read more here.