Bloomberg View to relaunch as standalone site

Bloomberg View, which was created by Bloomberg L.P. in 2011 as a complement to the company’s news products, is set to relaunch this morning. with a slick, mobile-friendly layout and its own URL, reports Joe Pompeo of Capital New York.

Pompeo writes, “That makes it only the second property in the Bloomberg empire to have a standalone site. The other is Bloomberg Businessweek, the company’s marquee glossy, which was acquired in 2009 and therefore already had its own website. Until now, Bloomberg View was a vertical on bloomberg.com, which also is home to brands like Bloomberg Markets, Bloomberg Pursuits and Bloomberg TV.

“The re-boot reflects an evolving consumer strategy at a company that makes most of its money from the sale of high-priced financial-data terminals. Bloomberg Media Group, under the leadership of former Atlantic Media executive Justin B. Smith, is also reviewing its print magazines and cable-news channel, which is the loss leader, followed by Businessweek, according to sources.

“The finances of View, which is seen as a pet project of Bloomberg L.P. founder and majority shareholder (and former New York Mayor) Michael Bloomberg, are unclear. But the site, which has a full-time staff of roughly two-dozen, offers lucrative salaries and contributor contracts.”

Read more here.