Categories: OLD Media Moves

Bloomberg View to launch Wednesday as company redesigns website

Dylan Byers of Adweek reports that Bloomberg View, the new opinion section of Bloomberg News, will launch on Wednesday as part of the company’s redesigned website.

Byers writes, “Bloomberg View’s first columns will come from Ron Klain, the former chief of staff to Vice Presidents Al Gore and Joe Biden; author William Cohan; and Tufts international politics professor Vali Nasr. Bloomberg News writers Margaret Carlson, William Pesek, Paul Kedrosky, and Amity Shales will also have columns out late Tuesday night or Wednesday morning.

“New York City Mayor Michael Bloomberg announced in December of last year that his company, Bloomberg L.P., would publish editorials that would appear across the company’s many platforms, including Bloomberg Terminal, Bloomberg TV, and Bloomberg Businessweek.

“David Shipley, former Op-Ed page editor at the New York Times, and Jamie Rubin, who served as an assistant secretary of state for public affairs in the Clinton administration , will oversee the new section, and will report to Matt Winkler, editor-in-chief of Bloomberg News.”

Read more here. The redesigned website will include a market snapshot streaming across the top of the page and news headlines streaming on the far right side.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.