McDonald writes, “It used customer technology platform Brisket, which is open source and available through GitHub, to create an application-like experience when browsing by presenting the website as a single page.
“When the user scrolls, they are presented with the next article that matches their browsing habits rather than clicking through to the next story by loading a new page.
“A challenge of displaying a single page is search engine optimisation (SEO), as single-page websites only work in browsers. This means search engines such as Google interpret the pages as empty when carrying out a search.
“To solve this problem, Bloomberg used an isomorphic JavaScript framework to allow code to appear on the server, while delivering a different experience on the browser.
“‘It allows us to develop faster and to make our page experience faster to users,’ said Hallac.”
Read more here.
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