Bloomberg unveils new editorial initiatives

Michael Heine of Adweek writes about some of the upcoming editorial initiatives that Bloomberg discussed Monday at Digital Content NewFronts.

Here is an excerpt:

3. Dedicated tech coverage
The company is announcing the fall launch of a technology vertical that will accompany other online sections such as Markets, Futures, Europe and Commodities. The technology hub will employ more than 100 global journalists and include a healthy dose of video coverage.

“Global business and technology go hand in hand,” said Michael Shane, Bloomberg’s digital managing editor, speaking at the event.

The move is likely designed to boost the publisher’s ad dollars from digitally focused startups looking to build their brands among the business-to-business marketing crowd.

4. Gender equality
Technology isn’t the only area in which Bloomberg is ramping up content. Its new Walk The Talk series will look at the critical importance of women in executive leadership. It will also entail statistics from the publisher’s new Gender Equality Index while featuring special contributor Shelley Zalis, founder and CEO of The Girls’ Lounge.

5. Animated editorial
Working with tech player Illo, Bloomberg will use data to create animated videos in a matter of minutes. The effort, called Rithm, will evidently be employed to tell business stories in a visually fresh way.

Read more here.