Categories: OLD Media Moves

Bloomberg unveils new app for iPad Pro

Bloomberg announced Friday a new application on the iPad Pro for its terminal subscribers.

The new app is specifically designed for the 12.9-inch Retina display of iPad Pro and includes Apple Pencil functionality.

Key features include a split-view capability, which allows customers to view additional Bloomberg features and apps side-by-side, and picture-in-picture capabilities allowing customers to work while viewing Bloomberg TV in a moveable, resizeable window that floats over other apps onscreen.

“We are seeing a significant increase in mobile adoption among our users year-over-year, and our customers want access to their information – with the same productivity and speed – wherever they are, no matter which device they are using,” said Ben Macdonald, Bloomberg’s global head of product, in a statement.

Bloomberg released a major app update in October 2015 for all iPad and iPhone customers.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.

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