Sherman writes, “The novel programming arrangement would conceivably benefit both sides. Heilemann and Halperin would gain access to a far larger audience than ratings-challenged Bloomberg TV provides. And Lack would find a solution to the problem of replacing Sharpton. According to MSNBC insiders, Lack tried and failed to convince Lawrence O’Donnell to move from prime time to the 6 p.m. slot. And, recruiting Heilemann and Halperin isn’t as much of a stretch as it might seem. The duo are Morning Joe regulars and also appear on Hardball.
“Sill, the arrangement comes with thorny management challenges for both networks. Inside Bloomberg, rank-and-file producers have resented how Heilemann and Halperin, who earn a reported $1 million a year, are able to show up on a rival network. Mike Bloomberg himself has been unhappy at times with their show, though he recently signaled his support for it. At MSNBC, Lack risks souring his already complicated relationship with CNBC chief Mark Hoffman by giving a program from a rival business network prime airtime. ‘Hoffman is going to go crazy,’ one source close to the players said.”
Read more here.
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