Categories: OLD Media Moves

Bloomberg TV’s all-out assault on covering financial angle of Egypt

Mark Joyella of Mediaite writes Thursday about the massive effort at Bloomberg Television to cover the financial news angle of the changes occurring in Egypt.

Joyella writes, “To cover that part of the historic story unfolding in Cairo, Bloomberg TV has swarmed its international forces to the region and will be pre-empting regular programming for a live special at 6 p.m. ET tonight called ‘Egypt on Edge,’ hosted by Carol Massar and Matt Miller.

“Bloomberg’s focused extensive resources on the Egyptian uprising, with Lara Setrakian, known for her work on ABC News, appearing live on Bloomberg over 100 times in the past two weeks. Reporter Maram Mazen, who’s reported for the network through the darker days of the uprising, is now safe after she was arrested by Egyptian authorities last week–an experience she described in detail in a first-hand report.

“With the story now rapidly reaching a turning point, sources tell Mediaite Charlie Rose is on the ground for Bloomberg in Egypt, and will host a special program on Bloomberg TV at midnight.

“Bloomberg anchor Margaret Brennan is en route or about to leave for Cairo.”