Categories: OLD Media Moves

Bloomberg TV wants in CNBC’s neighborhood

Bloomberg LP said Wednesday in a meeting with a Federal Communications Commission staff member that its cable financial news network should be housed in the same tier and channel neighborhood as CNBC in the event that Comcast and NBCU are allowed to merge.

A story on Radio Business Report/Television Business Report states, “The meeting was with Copps media advisor Joshua Cinelli, and included Bloomberg’s Gregory Babyak and three employees of Patton Boggs, including Stephen Diaz Gavin, Matthew Berry and Janet Moran.

“Summarizing the meeting, Gavin wrote, ‘The conditions discussed included the reasonableness of requiring Comcast to ‘neighborhood’ business news channels, specifically the placement of business news channels on channels contiguous and adjacent to CNBC on each tier where CNBC is carried. As a result of the transaction, Comcast would have the ability and incentive to favor its own programming, particularly as it relates to NECU’s second most profitable channel, CNBC, and disadvantage rivals to its affiliated programming, such as Bloomberg TV (BTV), the last independent video channel for news programming.’

“Gavin concluded, ‘Neighborhooding is an appropriate remedy because it heightens viewer choice by making channels in the same genre easier to find; it is easily implemented in light of the conversion of enhanced basic subscribers to digital and does not impose burdens on Comcast; and other video distribution platfonns already neighborhood channels according to genre.’

“Bloomberg’s representatives also noted that the current carriage complaint system is two expensive and time-consuming to be an effective remedy.”