Bloomberg TV upgrades London newsroom, studio

Arif Durrani of MediaWeek writes about the new digs in London for Bloomberg Television.

Durrani writes, “The state-of-the art newsroom uses advanced digital technology in an attempt to better interact with viewers. News anchors will be standing, not sitting, in front of camera, and special guests and accompanying reporters will be walked on and off set.

The set is framed by panels that separate the anchor from the news team and presenters will walk around it to get expert opinion and use a glass ‘projection ball.’

“On-screen, the colours and layout of Bloomberg’s stock tickertape have been refreshed and new graphics and visuals introduced.

“The studio and on-screen changes are being replicated in Bloomberg’s key news hubs around the world, including New York and Hong Kong.”

Read more here.