Bloomberg TV to sell ads via Google

John Lafayette of TVWeek.com writes that Bloomberg Television has agreed to sell some of its advertising through Google.

Lafayette writes, “Google says that users of TV Ads will be able to reach wealthy Bloomberg viewers and access a range of viewership data previously unavailable.

“The system also should attract a wider range of advertisers to Bloomberg, including some that haven’t been advertising on TV, because its keyword search function makes it easier to find relevant programming, the company said.

“‘We’re pleased to be partnering with Bloomberg Television to continue to make TV advertising more relevant and measurable,’ said Mike Steib, director of Google TV Ads, in a statement. ‘We will now be able to give advertisers, many of whom have never tried TV advertising before, access to the desirable Bloomberg Television demographic.'”

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