It will be distributed via Cignal Digital TV, the Philippine’s premier direct-to-home satellite provider with around 844,000 subscribers. Cignal Digital TV currently has 97 channels, including 27 high-definition channels.
The new channel will be run by Bloomberg and TV5, MediaQuest’s free-to-air TV channel. Leveraging TV5′s award-winning talent and production, the channel will provide several hours of unique local daily content supplemented by Bloomberg’s programming.
“The Philippines is fast becoming a premier broadcast destination because of its strong subscriber growth,” said Gary Groenheim, commercial director of Bloomberg Television, Asia-Pacific, in a statement. “MediaQuest’s substantial media footprint and stellar reputation make them an ideal partner for us as we expand our brand in Asia.”
Bloomberg Television also has local partner channels in India, Indonesia, Malaysia and Mongolia.
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