Categories: OLD Media Moves

Bloomberg TV to launch in Philippines

Bloomberg Television announced a partnership on Wednesday that will allow it to launch a network in the Philippines later this year.

It will be distributed via Cignal Digital TV, the Philippine’s premier direct-to-home satellite provider with around 844,000 subscribers. Cignal Digital TV currently has 97 channels, including 27 high-definition channels.

The new channel will be run by Bloomberg and TV5, MediaQuest’s free-to-air TV channel. Leveraging TV5′s award-winning talent and production, the channel will provide several hours of unique local daily content supplemented by Bloomberg’s programming.

“The Philippines is fast becoming a premier broadcast destination because of its strong subscriber growth,” said Gary Groenheim, commercial director of Bloomberg Television, Asia-Pacific, in a statement. “MediaQuest’s substantial media footprint and stellar reputation make them an ideal partner for us as we expand our brand in Asia.”

Bloomberg Television also has local partner channels in India, Indonesia, Malaysia and Mongolia.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.