Categories: OLD Media Moves

Bloomberg TV to clean up its on-air screen

Brian Stelter of The New York Times writes for Monday’s newspaper that Bloomberg TV plans to clean up its cluttered on-air look later this year, just as competition increases for business news watchers on TV with the launch of the Fox Business Network.

Stelter wrote, “But within the television industry, Bloomberg TV is largely an afterthought in a lucrative genre dominated by CNBC.

“That could be changing as the marketplace for television business news heats up. In October, News Corp. is scheduled to begin airing the Fox Business Network, attracting new attention to the financial television news niche and setting up a showdown with CNBC.

“Executives say the timing is coincidental, but Bloomberg TV has also been making changes of its own. The most dramatic will happen in early October, when Bloomberg TV does away with the trademark scrawl along the bottom of its screen in favor of a cleaner, more contextual look.”

Read more here.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.

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harry glah says:
September 25, 2007 at 9:42 pm
the "cleaner more contextual"look is totally disappointing feel Bloomberg is wrong to think of it's show as an"afterthought".The viewing world of information junkies,spawned on by Kramerica and his ilk,is exploding worldwide.People want all the information they need NOW.That was their niche and they blew it.