Bloomberg TV names new U.S. head

Andrew Morse, executive producer of innovation and integration for ABC News Digital, has been named head of Bloomberg Television in the U.S., according to an announcement Thursday.

Morse replaces David Rhodes, who was hired to be the new president of CBS News in February.

Morse will oversee editorial, programming, operations and development in the U.S. for Bloomberg Television. He will report to Andy Lack, CEO of Bloomberg Media.

“Andrew brings experience not only as an award-winning broadcast journalist, but in understanding the needs of today’s media organizations to deliver creative content to consumers across multiple platforms,” said Lack in a statement. “As a producer, he’s created exciting, smart television for a global audience, making him an ideal fit as Bloomberg continues to build a world-class multimedia organization.”

Most recently, Morse led ABC News’ coverage on the ground for the earthquake, tsunami and nuclear crisis in Japan and the Egyptian Revolution in 2011, as well as the earthquake in Haiti in 2010.

Morse also oversaw ABC News’ digital portfolio, including ABCNews.com, ABC News Now, the network’s 24-hour broadband channel, and its emerging platforms such as the iPad and iPhone applications.