Bloomberg TV launches on Amazon Fire TV

Bloomberg Television announced Wednesday that it will have an application for Amazon Fire TV.

Bloomberg is the only live 24/7 business news channel on Fire TV.

Oke Okaro, global head and general manager mobile and connected devices at Bloomberg, writes:

Bloomberg on Amazon Fire TV gives users an extensive library of on-demand programming (including digital originals), a live 24/7 stream of Bloomberg Television and a live stream of select live events. The on-demand programming includes content packages for big news events, digital originals and popular shows like Bloomberg West, Charlie Rose, Brink, Bloomberg Surveillance, Game Changers and many more. With the tap of one button, users can easily add videos to their playlist and not only access them on their TV but also across any device (TV, mobile, websites). This is especially important to our audience of global users since more than 50 percent of them use 2 or more of our platforms to consume content.

Rapid and continuous innovation has always been a centerpiece of everything we do at Bloomberg. We see the release of the Bloomberg app on Amazon Fire TV as another step in that direction for the connected TV platform. According to a January 2014 eMarketer report, shipments of over-the-top devices will total nearly 2.7 billion units by 2017, amounting to an impressive increase of 86 percent between 2012 and 2017. We are extremely well positioned to take advantage of this rapidly emerging consumer trend, and our strategy is to utilize our advantages to pursue innovative direct streaming, over-the-top and on-demand experiences and disrupt our competitors through these new distribution platforms.