Bloomberg Television has started a new show called “Bloomberg Markets European Close” that uses anchors in different continents.
Michael P. Hill of Newscast Studio writes, “The new block, which is known as ‘Bloomberg Markets European Close,’ airs at 11:30 a.m. eastern time, which is 4:30 p.m. in London, is hosted by Betty Liu in New York and Mark Barton in London.
“Liu originates from the newly-revamped Bloomberg studio at 731 Lexington Avenue, while Barton is in the network’s London newsroom, primarily positioned in front of a large flat screen in an attempt to mimic virtual architectural backgrounds and video walls found in New York, albeit on a smaller scale.
“The network’s London newsroom is slated for an overhaul to better match the New York City set, according to NewscastStudio sources.
“Those video walls are used heavily in the New York studio to allow Liu and Barton to interact with each other, though the effect is a bit awkward at times due to satellite delays.”
Read more here.
