Categories: OLD Media Moves

Bloomberg TV is launching two new shows

Bloomberg Television is launching two new shows later this spring.

“Provenance” will examine the business of fine art as it is bought and sold and the money that people make from the art business.

“Leagues of Nations” looks at the global business of soccer and the cost of teams, player contracts and stadiums.

In addition, Bloomberg Media also rolled out some new gadgets and features, including”

  • TRIGR: A new real-time digital marketing tool from Bloomberg Media that enables advertising partners to “trigger” the right brand message at the exactly the right time based on market fluctuations;
  • Bloomberg Lens: Adds a business “lens” to any story, anywhere, by unobtrusively layering in relevant Bloomberg data and information to any article with a simple click or tap, without the user leaving a page or switching apps; and
  • A re-launch of its Apple TV platform with new, innovative features including a data-driven live video experience, enhanced discoverability, and custom brand integrations.
Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.

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