Categories: OLD Media Moves

Bloomberg TV expands its Hong Kong studio

Bloomberg Television has launched a new studio in Hong Kong to enhance its media technology assets, reports Angel Tang of Marketing Interactive.

Tang writes, “The studio, which went through 10 weeks of construction, is responsible for producing programmes all over Asia. It is now 30% larger than the previous studio, and the facilities are now as equipped as the New York Headquarter studio, Paul Yurisich, head of television, Asia-Pacific, Bloomberg – ‎Bloomberg Media explained.

“The desk is able to turn 180 degree to use Victoria Harbour as a background, an L-shaped LED light wall introduced to display graphics, and all lighting and cameras are automated, allowing the London or New York studios to take in-time control.

“The company’s ‘invested heavily in the studio’, making it the biggest studio project they’ve had in seven years, Yurisich added.

“‘The revamp has more to do with our brand’s perception than anything else,’ Ravindranathan explained. ‘The new look and feel, and the integration with the digital assets, will all provide better TV experience to our audience and those who are on Interactive TV, a data-driven television that is incorporated into the workflow of our terminal users.'”

Read more here.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.

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