Bloomberg Television has launched a new studio in Hong Kong to enhance its media technology assets, reports Angel Tang of Marketing Interactive.
Tang writes, “The studio, which went through 10 weeks of construction, is responsible for producing programmes all over Asia. It is now 30% larger than the previous studio, and the facilities are now as equipped as the New York Headquarter studio, Paul Yurisich, head of television, Asia-Pacific, Bloomberg – Bloomberg Media explained.
“The desk is able to turn 180 degree to use Victoria Harbour as a background, an L-shaped LED light wall introduced to display graphics, and all lighting and cameras are automated, allowing the London or New York studios to take in-time control.
“The company’s ‘invested heavily in the studio’, making it the biggest studio project they’ve had in seven years, Yurisich added.
“‘The revamp has more to do with our brand’s perception than anything else,’ Ravindranathan explained. ‘The new look and feel, and the integration with the digital assets, will all provide better TV experience to our audience and those who are on Interactive TV, a data-driven television that is incorporated into the workflow of our terminal users.'”
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