Categories: OLD Media Moves

Bloomberg TV expanding its horizons

David Folkenflik of National Public Radio reports on Bloomberg Television and how it is expanding the reach of Bloomberg’s news operations.

Folkenflik reports, “But right now, Bloomberg has so few American viewers that it doesn’t even pay Nielsen Media Research to estimate how many people are actually watching.

“Historically, the television channel was simply treated as just another way to remind subscribers of the Bloomberg brand — almost as though it were a global billboard.

David Rhodes, the head of Bloomberg Television in the U.S., says the channel now has greater journalistic ambitions.

“‘Cable news punches above its weight when it comes to its influence,’ says Rhodes, the former vice president for news at the Fox News Channel. ‘It would be hard not to conclude that from looking at the impact of cable news on media today.'”

“He argues the only way to build an audience is to convince viewers of a consistency in the quality of the channel’s programs, especially in its reporting.”

Read more here.

Recent Posts

WSJ is testing AI-generated article summaries

The Wall Street Journal is experimenting with AI-generated article summaries that appear at the top…

30 mins ago

Cohen joining Bloomberg Tax

Zach Cohen is joining Bloomberg Tax to cover the fiscal cliff and tax issues on…

46 mins ago

Avila named interim editor for Automotive Dive

Larry Avila has been named interim editor for Automotive Dive, an Industry Dive publication. He…

54 mins ago

Reuters seeks a fact-checking editor

Reuters is seeking an experienced editor to take part in our fact-checking project and support the…

4 hours ago

Making financial news more accessible

CNBC Make It reporter Ashton Jackson writes about ways to make financial news more accessible to consumers.…

16 hours ago

SABEW names Best in Business Book winners

The Society for Advancing Business Editing and Writing announced Wednesday the winners and finalists for…

21 hours ago