David Folkenflik of National Public Radio reports on Bloomberg Television and how it is expanding the reach of Bloomberg’s news operations.
“Historically, the television channel was simply treated as just another way to remind subscribers of the Bloomberg brand — almost as though it were a global billboard.
“David Rhodes, the head of Bloomberg Television in the U.S., says the channel now has greater journalistic ambitions.
“‘Cable news punches above its weight when it comes to its influence,’ says Rhodes, the former vice president for news at the Fox News Channel. ‘It would be hard not to conclude that from looking at the impact of cable news on media today.'”
“He argues the only way to build an audience is to convince viewers of a consistency in the quality of the channel’s programs, especially in its reporting.”
Read more here.
Jude Marfil, newsroom operations manager for The Wall Street Journal in its Washington office, was…
Tristan Greene, deputy U.S. news editor at cryptocurrency news site CoinTelegraph, is leaving next month…
Former Business Insider executive editor Rebecca Harrington has been hired by Dynamo to be its…
Bloomberg Television has hired Brenda Kerubo as a desk producer in London. She will be covering Europe's…
In a meeting at CNBC headquarters Thursday afternoon, incoming boss Mark Lazarus presented a bullish…
Ritika Gupta, the BBC's North American business correspondent, was interviewed by Global Woman magazine about…
