David Folkenflik of National Public Radio reports on Bloomberg Television and how it is expanding the reach of Bloomberg’s news operations.
Folkenflik reports, “But right now, Bloomberg has so few American viewers that it doesn’t even pay Nielsen Media Research to estimate how many people are actually watching.
“Historically, the television channel was simply treated as just another way to remind subscribers of the Bloomberg brand — almost as though it were a global billboard.
“David Rhodes, the head of Bloomberg Television in the U.S., says the channel now has greater journalistic ambitions.
“‘Cable news punches above its weight when it comes to its influence,’ says Rhodes, the former vice president for news at the Fox News Channel. ‘It would be hard not to conclude that from looking at the impact of cable news on media today.'”
“He argues the only way to build an audience is to convince viewers of a consistency in the quality of the channel’s programs, especially in its reporting.”
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