Bloomberg TV expanding into politics

Joe Flint of the Los Angeles Times writes about how Bloomberg Television is expanding its political coverage with the idea of expanding its audience.

Flint writes, “The business news cable channel is hosting its first-ever presidential debate next week at Dartmouth College featuring the Republican candidates for the Oval Office including Rick Perry, Mitt Romney and Michele Bachmann. The debate will focus primarily on the economy.

“Bloomberg, which is presenting the Oct. 11 debate in partnership with the Washington Post, has been trying to make inroads against its main competitor CNBC for several years. In June, it hired former ABC News executive Andrew Morse in part to broaden its coverage and grow its audience.

“Part of that strategy is beefing up Bloomberg’s political coverage for the 2012 campaign. The network has hired former Sen. John Sununu, who was chief of staff for President George H.W. Bush, and ABC’s Matthew Dowd to serve as political analysts. Dowd still is employed by ABC as well.

“Moderating the debate will be Charlie Rose, Washington Post political reporter Karen Tumulty and Bloomberg White House correspondent Julianna Goldman.”

Read more here.