Categories: OLD Media Moves

Bloomberg TV boosts tech coverage

David Cohen of WebNewser.com reports Tuesday about how Bloomberg Television is adding more technology coverage to its programming.

Cohen writes, “Bloomberg Television is continuing to boost its coverage of the technology sector, following up Tuesday’s announcement of the addition of Cory Johnson and last month’s hiring of former CNN China correspondent Emily Chang with a profile of Apple co-founder and CEO Steve Jobs on this week’s installment of Bloomberg Game Changers.

“Airing Thursday at 9 p.m. ET, the Jobs episode of Bloomberg Game Changers will feature interviews with fellow Apple co-founder Steve Wozniak, former Apple CEO John Scully, journalist turned venture capitalist Michael Moritz, Dreamworks CEO Jeffrey Katzenberg, former Apple “Mac Evangelist” and Silicon Valley entrepreneur Guy Kawasaki, and technology journalist and former Apple employee Robert X. Cringely.

“Bloomberg Game Changers will profile Jobs from Apple’s start in his garage through the success of the iPad, touching on his departure from Apple, the failure of NeXT, his bounce-back at Pixar, and his return to Apple.

“As for its recent hires, Bloomberg TV said Johnson and Chang will work on a yet-to-be-announced new show based in San Francisco. Prior to joining Bloomberg, Johnson had been a hedge fund manager and private investor, with media roots as a founding reporter for TheStreet.com, a writer-reporter at Time, a senior editor at Vibe, and CNBC’s first Silicon Valley reporter back in 2001.”