Tanzina Vega of The New York Times writes for Tuesday’s paper about Bloomberg Television’s new advertising campaign aimed at attracting new viewers.
“The morning shows and hosts featured in the campaign include ‘In the Loop With Betty Liu,’ ‘InBusiness With Margaret Brennan’ and ‘Inside Track With Deirdre Bolton and Erik Schatzker.’
“‘The basic idea is that you are ready to go,’ Peter Nicholson, the chief creative officer at the agency JWT, part of WPP, said of the campaign’s focus on morning news. Creating a campaign for a media company, he said, is different than promoting a packaged good. ‘Because they are a media company they have media channels to deliver it through,’ Mr. Nicholson said. ‘You don’t have to invent anything. You’re just shining a light on it. The content is the power.'”
Read more here.
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