Bloomberg Media and Serbia’s Mtel Swiss, a subsidiary of majority-owned by Telekom Srbija, are collaborating to launch a business news network with hubs in Serbia, Croatia, Slovenia, Bosnia and North Macedonia.
Bloomberg Adria is expected to launch in 2022, providing business and financial news, analysis and data to the region’s business community across television, print, digital, mobile and social.
The network will also feature translated Bloomberg News content and original reporting produced from editorial hubs in Belgrade, Zagreb, Ljubljana, Sarajevo and Skopje, combining local reporting with global economic and markets coverage.