Categories: OLD Media Moves

Bloomberg to combine Gadfly, View into one site

Bloomberg plans to combine its Bloomberg Gadfly and Bloomberg View operations into one site called Bloomberg Opinion, according to tweets from executive editor Tim O’Brien.

The tweets were in response to a Wall Street Journal article. In another tweet, O’Brien wrote, “Still hiring. Still growing.”

Gadfly was launched in November 2015 and contains fast-turnaround analysis pieces in the range of 400 to 800 words about breaking business, finance and economics news. Most Gadfly articles include charts and data.

Its articles are distributed to subscribers of the Bloomberg terminal 15 minutes before they appear free at bloomberg.com/gadfly.

Bloomberg View contains more general commentary and analysis about topics that include politics.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.