Categories: OLD Media Moves

Bloomberg to add additional sites for markets, technology, pursuits

Bloomberg’s launch Wednesday of Bloomberg Business came with the disclosure that the media company was planning other websites to be launched at a later time.

A series of additional new multi-platform brands, similar to Bloomberg Politics, are being developed, including Bloomberg Markets, Bloomberg Technology, and Bloomberg Pursuits, which provide more specific experiences in those topic areas.

Bloomberg Markets, Bloomberg Technology, and Bloomberg Pursuits debuted as “channels” attached to Bloomberg Business, as they are still growing and being developed.

Similar to the Bloomberg Politics and Bloomberg View brands – which have their own teams and a standalone presence on the web – the Markets, Technology, and Pursuits channels will grow and eventually launch as full multi-platform brands, with their own distinct look, feel and functionality, communities, social presence, and possible television components.

Bloomberg Politics debuted on Oct. 6 and leads political coverage across all Bloomberg platforms. It includes a new website, BloombergPolitics.com, a digital video operation and the new television show, “With All Due Respect,” which airs on Bloomberg TV and streams live on BloombergPolitics.com.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.

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