Categories: OLD Media Moves

Bloomberg to add additional sites for markets, technology, pursuits

Bloomberg’s launch Wednesday of Bloomberg Business came with the disclosure that the media company was planning other websites to be launched at a later time.

A series of additional new multi-platform brands, similar to Bloomberg Politics, are being developed, including Bloomberg Markets, Bloomberg Technology, and Bloomberg Pursuits, which provide more specific experiences in those topic areas.

Bloomberg Markets, Bloomberg Technology, and Bloomberg Pursuits debuted as “channels” attached to Bloomberg Business, as they are still growing and being developed.

Similar to the Bloomberg Politics and Bloomberg View brands – which have their own teams and a standalone presence on the web – the Markets, Technology, and Pursuits channels will grow and eventually launch as full multi-platform brands, with their own distinct look, feel and functionality, communities, social presence, and possible television components.

Bloomberg Politics debuted on Oct. 6 and leads political coverage across all Bloomberg platforms. It includes a new website, BloombergPolitics.com, a digital video operation and the new television show, “With All Due Respect,” which airs on Bloomberg TV and streams live on BloombergPolitics.com.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.

Recent Posts

Indianapolis Biz Journal seeks a news editor

The Indianapolis Business Journal is looking for our next news editor, a role that focuses…

13 hours ago

Axios hires Berkowitz as ME for media and markets coverage

Axios has chosen Ben Berkowitz to be its next managing editor of business and markets.…

18 hours ago

Business Insider hires Ortega as director of newsroom operations

Business Insider editor in chief Jamie Heller sent out the following on Monday: I'm thrilled…

18 hours ago

Rest of World promotes Chandran to deputy editor

Rest of World editor in chief Anup Kaphle sent out the following on Monday: We are excited…

19 hours ago

FT hires Venugopal as India newsletter editor

The Financial Times has hired Veena Venugopal as its India newsletter editor. She has been working at…

19 hours ago

FT taps Parkin to be Middle East and Africa news editor

Benjamin Parkin has been named Middle East and Africa news editor at the Financial Times, based…

22 hours ago