Categories: OLD Media Moves

Bloomberg Television’s new look

Dak Dillon of NewscastStudio writes about Bloomberg Television’s overhaul that includes new graphics, design and music, in an interview with John Newhouse, the creative director for Bloomberg TV.

Here is an excerpt:

What brought about the change in graphics?

We’ve been working on Bloomberg TV’s launch in high-definition for over a year. The switch to HD gave us an opportunity to transform our graphics and design, with better colors and more detailed and relevant information on the screen.

Our parent company, Bloomberg L.P., has over 2,000 global engineers that allow us to deliver what investors want: more data. The bottom line is that our screen has three times the data of our competitors – period.

How did the move to HD change the network’s decisions?

Certainly, we designed all our new graphics with the HD viewer in mind. Our goal was to create a look that is different from the competition, that allows viewers to easily process the data and information and that reflects the trusted voice and high quality content Bloomberg is known for.

Read more here.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.