Bloomberg Television’s “Go” adds sponsor

Bloomberg Television’s “Go,” its morning show, has added a sponsor for its green room, writes Brian Steinberg of Variety.

Steinberg writes, “When the network’s morning program, “Bloomberg Go,’ starts Monday morning, viewers will see a new ‘green room’ festooned with the trappings of Hewlett Packard Enterprise, the software and technology-services company that was spun off from the venerable Hewlett Packard last year.  As such, the network joins some of its rivals in TV’s frenetic morning-news scrum in letting advertisers gain a seat, of sorts, at their news desk.

“‘We were thinking of innovative things we could do with the show to make it interesting,’ recounted Paul Caine, global chief revenue and client partnerships officer at Bloomberg Media, in an interview. ‘What if we made the green room more of a character on the show, made it part of the studio, if you will, started doing more within the green room to bring the excitement of the guests who are appearing?’

“‘Go’ launched in October as part of a bid by Bloomberg Media, the division of Bloomberg LP that caters to the broader business-news audience beyond the company’s core Wall Street crowd, to make a more distinctive mark for its offerings early in the day. The show, hosted by Stephanie Ruhle and former ABC News president David Westin, aims to talk about more than corporate earnings and stock movements and instead cultivate deep thinking from CEOs and policy makers.”

Read more here.