Bloomberg Television’s competitive landscape

Adweek featured Andrew Morse, Bloomberg’s new head of U.S. television, in their “First Mover” column Monday.  He talks about the debate Bloomberg TV hosted earlier this month, Bloomberg TV’s competitive landscape and new programming.

Here is an excerpt:

How do you define your new role at Bloomberg? Right off the bat you are doing GOP debates. What’s the strategy there?
We’re an organization that is growing, thriving, ambitious, and aggressive, and the only thing that is holding us back right now is honestly our own imagination. So to have this presidential debate right out of the gate and to be able to put a marker in the ground to say Bloomberg TV is going to be a major player in focusing on the single biggest story in the country right now, it’s an exciting way to start.

Do you see yourself competing with or trying to be like a CNBC or a Fox Business, or something else?
The competitive landscape is more than just CNBC and Fox. Our goal is to be the most influential business and financial news organization on the planet. We want to be competitive in this space not just on linear television by the way, but across the media spectrum.

Let’s talk about neighborhooding. Are you targeting the New York market specifically? Are you looking to buy your way in?
The goal is to get Bloomberg TV in front of as many eyeballs as possible—not just as a linear cable network, but as a multi-platform network. We want to be aggressive in mobile, we want to be aggressive on the Web, we want to be aggressive on TV, we want to be aggressive on cable. That’s what you saw at the debate. People showed up to watch us across a variety of platforms and that to me is as exciting as anything else.

Read more here.