Bloomberg Television set to launch Weisenthal’s show

Brian Steinberg of Variety writes about a new show from Bloomberg Television starring Joe Weisenthal called “What’d You Miss?”

Steinberg writes, “But its newest program has a title that is rather informal: ‘What’d You Miss?’ will debut Monday in a ‘soft launch’ and feature a host whose main expertise comes from digital journalism and a co-host who vows to find a way to ‘tell my mom why it matters’ when explaining the most important news of the day. They intend to make ample use of data, graphics and charts.

“‘What’d You Miss?’ will rely on the avuncular personality of Joe Weisenthal, who arrived at Bloomberg to oversee its consumer-focused markets coverage in November of  last year after making a name for himself as the always-on correspondent at Business Insider who covered the financial markets on a seemingly 24/7  basis. He and co-host Alix Steel described a show that will find the most interesting information behind the headlines every day as the markets wrap. The 30-minute-long ‘What’d You Miss,’ which launches June 29 at 4 p.m. ET, is designed to serve as the network’s flagship markets program.

“‘You don’t have to make a tradeoff between sophistication and breadth,’ Weisenthal said in an interview Thursday morning. ‘You can create a product that people who are deep in the weeds of the market will appreciate and will learn something from but also  the broader audience can say, ‘Oh, I learned something new.” He and Steel expect to make use of financial data from the parent company’s popular terminals to find interesting nuggets that add context to daily headlines.

“‘We are both really curious people,’ said Steel. ‘We can find a new way to talk about things and why they are interesting.'”

Read more here.