OLD Media Moves

Bloomberg Television launches HD channel

May 9, 2011

Mike Reynolds of Multichannel News reports the Bloomberg Television has launched an HD channel in New York City and northern New Jersey.

Reynolds reports, “Adding more data to the screen, Bloomberg HD is slated for rollout on the No. 2 cable operator systems in the business capital of the U.S. on May 11 on channel 730, supplementing its standard-definition version on channel 30 there.

“Set up as a J on the right-side of the screen, the HD wing, according to James Cofer, head of distribution for Bloomberg Television, Americas, will house rates, data and an array of market business information from Bloomberg’s global news and financial information organization, on the right column.

“More information will also be integrated into the horizontal ticker at the bottom of the screen. Bloomberg HD will also feature color-coded charts, graphs and company metrics as well as real-time pricing information for U.S. and international markets.

“When everything is factored in, Bloomberg said its HD service will offer more data and information on the screen than its nearest competitor, with a simple, clear design that allows viewers to quickly gain insight on the markets and top stories.”

Read more here.

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